The One Face Serum for Men | Brighten and Repair

The Cocky Collection

CK_2025_02_giftBox_01. The One Collection
THE ONE Collection

One Product for Multiple Concerns

Fragrance Free Icon
Fragrance Free
Microplastic Free
Microplastic Free
CK_2025_02_giftBox_05. Sulphate & Paraben Free
Sulphate & Paraben Free
CK_2025_02_giftBox_04. Clinically Precise Formulas
Clinically Precise Formulas
CK_2025_02_giftBox_03. Dermatologically Tested
Dermatologically Tested
Cruelty-Free Icon
Cruelty-Free & Ethically Sourced

No Fluff, Just Good Stuff

Niacinamide – 10%

Niacinamide
Reduces oil, minimizes pores, and brightens skin tone

Alpha Arbutin – 2%

Alpha Arbutin
Alpha Arbutin brightens and reduces dark spots

Albiflora Flower Extract

Arbiflora Flower Extract
Arbiflora Flower Extract soothes and brightens skin

Really? Numbers don’t lie!

Reduces TEWL (Transepidermal Water Loss) by

- 0 %*

Reduces in fine lines by

- 0 %*

Reduced dark skin discoloration in

0 Weeks*

Reduces oiliness by cutting sebum production by

- 0 %*

Source: Bissett D. Topical I Tanno O et al | International journal of dermatology | Christman JC et al | Bissett DL et al | Chiu PC et al. 

Things That Need Notice

When?

AM & PM
AM & PM

Where?

CK_icons_facecream_where_faceandneck
Face

How?

CK_icons_facecream_how_massage
Wash
CK_icons_faceserum_how_apply
Apply
CK_icons_facecream_how_spread
Massage

Visible Results In

calendar
2 Weeks

Min. Usage

apply
60 Days

Cycle In

cycle
60 Days, 15 Days Break

Shelf Life

Shelf Life
18 Months

How does this work?

  • Kills wrinkles and dark spots on sight, so you can stay busy looking good.
  • Soaks in fast, no greasy BS, just straight-up results.
  • Brightens and hydrates like a boss, because tired skin is for quitters.

THE COCKY Way to Do It Right

Slap it on after washing your face, time to hydrate and dominate!

Your skin will glow like you’ve just walked out of a rom-com, making you hard to resist.

Backed By Science

Lumiflora Peony

Lumiflora Peony (Paeonia Albiflora Flower Extract)

Paeonia flower extract delivers whitening and anti-oxidative effect. Using only flower part for extraction, it is well known for strong effects of lightening and brightening. Especially the paeonia flower collected from Mt. Jiri where the Korean first and largest national park is located and famous for the clean nature.

LABIO’s Peony Extract

INCI : Paeonia Albiflora flower extract
Utilized part : Flower
Country of origin : Mt. Jiri, Korea
Use : Whitening, Anti-aging and Anti-oxidative effect

Role of Lumiflora Peony

Lumiflora Peony extract is highlighted for its powerful whitening and anti-aging properties. The extract, derived from peonies grown in the pristine environment of Mt. Jiri, is rich in compounds that inhibit melanin production and promote skin brightening. Additionally, it has anti-oxidative and anti-inflammatory effects, making it a valuable ingredient for both soothing and protecting the skin.

Fragrance Free
Whitening
Dermatologically Tested
Anti-Aging
all-skin-type
Anti-oxidative effects

Supporting Scientific Data

Well known for strong effect of lightening and brightening, a concentration of 250 µg/ml, the extract inhibits melanin by 53%, demonstrating its strong whitening capabilities. Furthermore, it inhibits Tyrosinase gene expression by 92%, a key enzyme in melanin synthesis. The extract also exhibits significant anti-aging effects by increasing COL1A1 gene expression by 30%, which is crucial for collagen production, thereby helping to maintain skin firmness and elasticity. Moreover, the extract has a 90% radical scavenging activity, highlighting its potential to protect the skin from oxidative stress, a major cause of premature aging.

Summary:

Lumiflora Peony Extract in both The One – Face Serum and The One – Sunscreen contributes significantly to skin brightening, anti-aging, and protection against oxidative stress. Its scientifically supported benefits makes it a key ingredient for achieving a radiant and youthful appearance.

Niacinamide

Niacinamide – What is it?

Also referred as vitamin B3 and Nicotinamide, is well recognized as an essential nutrient when it comes to a well-functioning and healthy body. Niacinamide (B3) helps in Digestive system, nervous system and brain function.

Mostly one gets its daily supply from red meat, chicken, turkey and fish like salmon and tuna as well as green leafy vegetables, tomatoes and asparagus and like it or not, many packaged foods are fortified with Niacin so most of us are not likely to be deficient.

Face Serum:

  • Improvement in fine lines
  • Reduction in wrinkles
  • Reduction in the appearance of open pores
  • Increase in skin hydration
  • Reduces TEWL in 4 weeks
  • Improves skin barrier function
  • Helps in skin lightening
  • Anti-acne properties
  • Ant-aging agent
  • Helps reduce skin oiliness

Face Wash: 

  • TEWL reduction by 27% – All percentages – result of 2% Niacinamide
  • Radiance improvement
  • Reduced severity of acne lesions 4 weeks
  • Improvement in fine lines
  • Skin tone clarity
  • Reduced inflamed acne lesions in 4 weeks
  • Reduced pore size
  • Reduced Sebum
  • Improvement in skin tone
  • Reduction in hyperpigmentation
  • Reduction in erythema

Role of Niacinamide

Fragrance Free
Brightening and Hyperpigmentation Reduction

Niacinamide is known for its ability to reduce the appearance of hyperpigmentation and uneven skin tone. It inhibits the transfer of melanosomes from melanocytes to keratinocytes, leading to a reduction in dark spots.

Dermatologically Tested
Anti-Aging

It boosts collagen production, improving skin elasticity and reducing the appearance of fine lines and wrinkles.

all-skin-type
Barrier Function

Enhances the skin’s barrier function by increasing ceramide and free fatty acid levels in the skin, reducing trans-epidermal water loss (TEWL) and improving hydration.

Supporting Scientific Data

Brightening Effects: Cinical studies indicate that Niacinamide at concentrations of 2-5% can significantly reduce hyperpigmentation and improve skin brightness within 4-12 weeks of consistent use.

Anti-Aging Effects: The study also reports that a 5% Niacinamide formulation used twice daily resulted in visible improvements in skin elasticity, wrinkles, and red blotches within 8-12 weeks.

Barrier Function: Data shows that Niacinamide can increase ceramide production in the skin, improving the barrier function and leading to a 24% reduction in trans-epidermal water loss within 4 weeks.

Sources:

  • Bissett D. Topical niacinamide and barrier enhancement. Cutis. 2002 Dec;70(6 Suppl):8-12; discussion 21-3. PMID: 12498532.
  • Tanno O, Ota Y, Kitamura N, Katsube T, Inoue S. Nicotinamide increases biosynthesis of ceramides as well as other stratum corneum lipids to improve the epidermal permeability barrier. Br J Dermatol. 2000 Sep;143(3):524-31. doi: 10.1111/j.1365-2133.2000.03705.x. PMID: 10971324
  • International journal of dermatology, march 2005 (page 197-202)
  • Christman JC, Fix DK, Lucus SC, Watson D, Desmier E, Wilkerson RJ, Fixler C. Two randomized, controlled, comparative studies of the stratum corneum integrity benefits of two cosmetic niacinamide/glycerin body moisturizers vs. conventional body moisturizers. J Drugs Dermatol. 2012 Jan;11(1):22-9. PMID: 22206073.
  • Bissett DL, Miyamoto K, Sun P, Li J, Berge CA. Topical niacinamide reduces yellowing, wrinkling, red blotchiness, and hyperpigmented spots in aging facial skin. Int J Cosmet Sci. 2004 Oct;26(5):231-8. doi: 10.1111/j.1467-2494.2004.00228.x. PMID: 18492135.
  • Chiu PC, Chan CC, Lin HM, Chiu HC. The clinical anti-aging effects of topical kinetin and niacinamide in Asians: a randomized, double-blind, placebo-controlled, split-face comparative trial. J Cosmet Dermatol. 2007 Dec;6(4):243-9. doi: 10.1111/j.1473-2165.2007.00342.x. PMID: 18047609.
Alpha-Arbutin
Alpha-Arbutin

Alpha-Arbutin – What is it?

Alpha-Arbutin is a type of hydroquinone glucoside with an α-glucosyl bond.
It is a functional active ingredient for skin lightening, can be used safely and comfortably.

Cosmetic products with Alpha-Arbutin typically activate skin lightness by inhibiting tyrosinase, one of the major enzymes involved in the formation of skin tan and age spots.

Role of Alpha-Arbutin in The One – Face Serum

In The One – Face Serum, Alpha-Arbutin plays a crucial role in skin lightening and evening out skin tone. It achieves this by inhibiting the enzyme tyrosinase, which is essential in the production of melanin—the pigment responsible for dark spots and uneven skin tone. This mechanism is particularly beneficial in reducing hyperpigmentation, age spots, and post-inflammatory marks from acne. Alpha-Arbutin also reduces the degree of skin tanning after UV exposure.

Supporting Scientific Data

Tyrosinase Inhibition: Alpha-Arbutin is shown to be nine times more effective at inhibiting tyrosinase compared to Beta-Arbutin, with an IC50 value of 1.0 mMol, indicating strong potency in melanin suppression.

 Skin Lightening Efficacy: A one-month in vivo study demonstrated that a formulation containing 1% Alpha-Arbutin resulted in a faster and more pronounced skin lightening effect compared to other commonly used lightening agents.

Liver Spot Reduction: In a three-month study using a cream with 2% Alpha-Arbutin, a significant reduction in liver spots was observed, showing the compound’s efficacy in improving hyperpigmentation.

Pentavitin
Pentavitin

Pentavitin

Role: In The One – Face Serum, Pentavitin – the Smart Moisturiser – works to deeply hydrate the skin, maintain moisture balance, and enhance skin elasticity, which is crucial for reducing the appearance of wrinkles and fine lines.

Scientific Data

Derived from 100% natural/edible maize kernels, Pentavitin’s unique ability to bind to skin cells and provide long-lasting hydration makes it an excellent ingredient for skin serums. It is renowned for its moisture-magnet properties and a unique composition, similar to skin’s own moisturiser, NMF. Clinical studies indicate that Pentavitin helps maintain the skin’s moisture for up to 72 hours, contributing to smoother, healthier-looking skin​. Studies also indicate that it strengthens the skin’s natural defense in preventing dehydration; rapidly restores skin barrier function; relieves itchy, flaky, dry skin, helping the skin to feel soft & smooth. Clinical Studies also confirm its hydration power to all facial areas over a period of 28 days.

Test Reports

Frequently Asked
Questions

The One – Face Serum is a powerful skin correction serum packed with niacinamide, Albiflora and alpha arbutin to give your face a spotless, wrinkle free and even skin tone.

It tackles dullness and uneven skin tone, making it an effective serum for skin brightening that helps you look sharp and refreshed.

Yes, it’s a dark spot correcting glow serum that uses alpha arbutin and niacinamide to fade dark spots and even out your complexion.

Absolutely. It works gently but effectively on pigmentation and uneven tone, making it a reliable serum for pigmentation.

Niacinamide is the key ingredient that brightens, calms, and strengthens your skin barrier. This is one of the top niacinamide serums in India for men.

Alpha arbutin is a gentle brightener that helps fade dark spots and gives your skin an even, glowing look. That’s why this is also a great alpha arbutin serum.

You can use this skin brightening serum every day, morning and night, for best results. Do follow with Cocky The One Sunscreen. 

Nope. The One – Face Serum is lightweight and absorbs quickly, so you get all the benefits of a niacinamide serum without any greasy residue.

Yes, both niacinamide and alpha arbutin are gentle ingredients, so even sensitive skin types can enjoy the benefits of this dark spot correcting glow serum.

Most users notice brighter, more even skin within 2-3 weeks. For stubborn spots, this serum for pigmentation continues to improve your skin with regular use.

Customer Reviews

Based on 5 reviews
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A
Akshat

Works great for my sensitive skin

V
Varun Kalsi

Great all in one serum....

V
Vijay Shankar

I've been using Cocky Face Serum for last two weeks, and I'm genuinely impressed. It absorbs quickly, feels lightweight, and I'm seeing a noticeable improvement in my skin's texture.

S
Samik Khanna

My skin texture feels smoother after I started using this serum. I have been using it for a few days only but I can already feel it has helped regulate my oily skin.

S
Shruti Gupta

Bought this for my father —works really well! His skin looks fresher, smoother, and more hydrated.

  • Harshvardhan
    I’ve never been big on skincare, but this face wash is really something. Quick, easy, and does a great job. Cleans my face well without drying it out, and it’s helped reduce some of the acne I used to get. Loving the woody smell too.
    Harshvardhan
  • Rashi
    Got the body wash for my husband, it smells great and so does the husband..lol It has helped him with some body acne too. But this is the best smelling men’s body wash I have come across.
    Rashi
  • Sandeep
    hmmm I was losing hair, and a lot of them. It was everywhere, on my pillow, in the shower, you name it. Tried the Cocky Hair Serum after seeing an ad, and I’ve actually started to see a difference. There’s definitely less hair fall, and my hair feels stronger, been about 1 month or so. I am hoping in 3-4 month should make a big impact.
    Sandeep
  • Aditya
    I love everything matt and I am the outdoorsy kind. Tried the sunscreen and boy, it does what it says…. Its proper matt(no shine), I hate shine, works even when I am sweating… Good stuff!
    Aditya

Product Information

Weight 150 g
Dimensions 5 × 5 × 11 cm
Quantity

30 ml
Ingredients List

Acetyl Glucosamine, Allantoin, Alpha Arbutin, Aqua, Carbomer, Ethylhexylglycerin, Lumiflora Peony, Niacinamide, Pentavitin, Phenoxyethanol, Propanediol, Sodium gluconate, Sodium Hyaluronate, Triethanolamine
Packaging

Glass Dropper Bottle – 30ml
Caution

Avoid contact with eyes & keep out of reach of children, For External use only, Patch test recommended before use

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Cocky – The One Face Serum
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