Cocky wasn’t born in a boardroom or built in a faceless corporate lab. It began with a simple idea:
Men deserve grooming that does more, for their skin and their state of mind.
For years, men’s personal care has been stuck in two extremes: boring basics or complicated 10-step routines. No attitude. No innovation. No real results.
What if men’s grooming could be smarter, bolder, and actually make you feel something?
What if a product could boost your confidence, not just your complexion?
That question led us to build Cocky, India’s first neuro-cosmetic brand for men.
A brand created for modern men who don’t just want to look good, they want to feel unstoppable.
Deliver confidence in every formula. Keep it smart. Keep it bold. Keep it Naughty Inside.
Confidence isn’t accidental, it’s engineered. It shows on your skin, but it starts in your mind. Cocky is built on three powerful principles:
Most brands treat grooming as surface-level. We don’t. Cocky integrates neuro-cosmetic science, formulations that don’t just enhance appearance but elevate mood, energy and confidence from the inside out. It’s skincare that thinks. Grooming that goes deeper.
Men don’t need clutter.That’s why our products are multi-benefit, high-performance, and obsessively efficient. Fewer steps. More results. Zero complication.
We combine clinically proven actives with nature’s most potent extracts, creating clean formulas that actually perform. Precision without pretension. Purity without compromise.
India’s First Neuro-Cosmetic Brand for Men
We go beyond traditional skincare. Our breakthrough ingredient technologies, like Kannabia Sense in Formula H, activate feel-good skin pathways for a measurable uplift in mood and confidence.
Every product is crafted with high-quality, safe, dermat-tested ingredients.
No sulphates. No parabens. No microplastics.
No shortcuts. Ever.
Cocky has personality, naughty, unapologetic, modern. We’re not here to blend in. We’re here to speak to men who lead from the front and live with a little fire inside.
Our multi-benefit formulas deliver results across concerns, detan, anti-acne, anti-wrinkle, hair fall control, mood enhancement, all without a complicated routine.Because real confidence isn’t about doing more. It’s about doing it right.
MINDS BEHIND COCKY
Abhinav Singla is the founder of Cocky, driven by a belief that modern men’s grooming should go beyond surface-level results and speak to confidence, mindset, and performance. With over 20 years of experience building brands and working closely with consumer behaviour, he identified a clear gap in the men’s personal care space products that were either overly basic or unnecessarily complicated, with little attention to how men actually feel and perform. Cocky was born from his vision to create a bold, science-backed brand that simplifies routines while delivering real results.
Alongside his work as an entrepreneur, Abhinav is also a competitive shooting sports athlete, where precision, discipline, and composure under pressure are non-negotiable. The mental framework of shooting focus, control, and repeatable performance strongly influences his approach to product design and brand philosophy.
Under his leadership, Cocky is redefining men’s grooming through clinically precise formulations, neuro-cosmetic innovation, and a clear philosophy of confidence from the inside out.
Abha is the co-founder of Cocky and plays a key role in shaping the brand’s product integrity & operations. With a strong focus on formulation quality, safety, and execution excellence, she ensures that every Cocky product meets the brand’s promise of being clean, effective, and thoughtfully designed. Abha brings a detail-oriented and disciplined approach to building Cocky, overseeing sourcing, product development, and quality standards, so that innovation is always matched with reliability.
Partners who believe in our vision and support our journey.
